Does This Sound Familiar?
"We're spending, but I can't tell what's actually working."
Your dashboards are full of data, but you're still guessing which marketing efforts actually drive growth and which are just wasting money.
"We've plateaued and can't figure out why."
You've found what works, but now you need to scale it. The tactics that got you your first big wins aren't driving the growth you need for the next phase.
"Our messaging doesn't make sense together."
Your ads promise one thing, your website says something else, and your emails are off doing their own thing. It's like three different companies talking to the same customer.
"Everything marketing related lands on my desk."
Ad creative, budget decisions, campaign changes, social media posts. Your team can't move without your approval, and it's eating up hours of your day.
"Everyone's busy but nothing feels coordinated."
Your team runs campaigns, creates content, and tracks metrics, but there's no one connecting the strategy to make sure it all adds up to real growth.
"We get traffic, but no customers."
People find your website through ads, Google searches, social media, wherever. But they're not buying, signing up, or calling. You're getting visitors but not results.
You don't need another freelancer. You need strategic leadership.
Rachel Zinanti
Fractional CMO & Consultant for Growth-Focused Companies
I've spent 15+ years helping companies scale their marketing, from agency work to leading internal digital marketing teams at companies like The Motley Fool.
My approach is data-driven and empowering. I analyze your performance metrics, identify what's truly working (and what's not), and pinpoint where your biggest opportunities are hiding. But here's what clients tell me they value most: I don't just hand you a report and disappear. I make sure your team knows how to keep growing without me.
Some clients joke that working with me is like "marketing therapy." I help you figure out problems you knew were there but couldn't quite name. I challenge assumptions and turn marketing chaos into clear systems that actually work.
I'm direct about what's working and what's wasting money, because sugar-coating problems doesn't solve them. My goal is simple: bring clarity, direction, and growth to your marketing and then make sure your team can sustain it long after our engagement ends.
Services
Fractional CMO
I become part of your team for a few months to handle your marketing strategy and make sure everything's actually working together. You get someone with 15+ years of experience making the big marketing decisions, so you can focus on running your business.
How It Works: We agree on set hours per month for 6-12 months.
Best For: Companies running campaigns who need someone to connect the dots and drive real growth.
Strategic Marketing Assessment
If you're not sure what's working or where to focus next, I'll dig in and identify where the biggest opportunities are hiding. You get a detailed report showing what's working, what's not, quick wins, and your top 3 strategic priorities for the next 90 days, plus a presentation call of findings and next steps.
How It Works: Fixed price, 3-4 weeks
Best For: Teams who need answers before spending more money on marketing.
Consulting & Project Work
Sometimes you just need help with one specific thing—cleaning up your messaging, improving conversion rates, planning an advertising launch, or training your team. These are short-term projects where we solve one problem really well.
How it works: Fixed price projects, usually 2-8 weeks
Best for: Companies with one specific challenge who need expert help fast.
Results That Matter
74%
Year-over-year revenue growth for growth-stage DTC brand
$8M+
Monthly ad spend managed across diverse verticals
32%
Drop in cost-per-lead through strategic optimization
92%
Lift in landing page conversions through testing frameworks
Why Choose Fractional Over Full-Time?
Immediate Impact
15+ years of experience from day one. No learning curve, no training period—just strategic insights and actionable plans.
Cost-Effective Leadership
Senior-level expertise at a fraction of full-time salary and benefits. Perfect for growth-stage companies who need strategic leadership but aren't ready for a $180K+ hire.
Objective Assessment
Outside viewpoint unclouded by internal politics or "how we've always done it." I bring best practices from various industries and scale challenges.
Flexible Commitment
Scale up or down based on your needs. No long-term employment contracts—just results-focused partnerships that evolve with your business.
Stop Guessing.
Start Growing.
You're spending money on marketing but can't tell what's actually driving results. Let's figure out what's really working and what's just wasting your budget.
