When you work with me, you're getting more than just marketing advice – you're getting a strategic partner who knows how to drive real business growth. With over 15 years of experience across businesses of all sizes, I've learned what works at every stage of growth. I take a practical, results-focused approach that adapts to your resources and goals. For growing businesses, this might mean identifying quick wins and creating foundational strategies that make the most of limited budgets. For scaling companies, it could involve optimizing complex campaigns and developing advanced testing programs. Every strategy I develop is: Backed by data, not just best practices Focused on your specific business challenges Designed to grow with your business Tied to clear, measurable outcomes You can expect honest advice, clear communication, and a focus on what actually moves the needle for your business.

I work with ambitious B2C businesses at various growth stages – from emerging brands making their first serious investment in digital marketing to established companies looking to optimize their customer acquisition. My approach adapts to your specific needs and resources, whether you're: A growing business looking to make the most of your marketing budget A scaling DTC or subscription company aiming to optimize your customer acquisition An established brand seeking to improve marketing efficiency A small team needing strategic guidance or full management support The common thread among my clients is a commitment to data-driven decision-making and sustainable growth. Whether you're managing thousands or millions in marketing spend, I help you get the best possible return on your investment.

I work with B2C businesses across a variety of sectors where marketing attribution is possible and meaningful. My expertise lies in helping companies that can directly connect their marketing efforts to revenue, leads, or conversions—regardless of industry. Over my career, I've successfully partnered with businesses in affiliate marketing, e-commerce, health & wellness, higher education, home goods/furniture, home services, multifamily real estate, personal finance, ski, and travel. What matters most isn't your specific industry, but rather your commitment to measuring results and optimizing your marketing investment. I'm quick to learn the nuances of new industries and can adapt my proven frameworks to your specific market dynamics. If you can track how your marketing drives customer actions, my strategies can help you improve those outcomes—even if your industry isn't listed above.

My services are structured to deliver value at any scale, with pricing based on the scope of work and your business needs. Rather than offering one-size-fits-all packages, I create customized solutions that align with your goals and resources. Factors that influence investment include: The complexity and scope of your projects Your current marketing spend and scale The level of support and management needed Your growth objectives Your business's current stage Whether you need a focused strategy session to guide your team's efforts or comprehensive campaign management, we'll work together to create a solution that delivers clear ROI for your business. For a personalized recommendation and pricing estimate, schedule a free consultation where we can discuss your specific needs and goals.

Getting started is straightforward and designed to respect your time. Here's how it works: Free Initial Consultation: We'll discuss your business goals, current challenges, and what success looks like for you. Custom Recommendation: Based on our discussion, I'll outline a proposed approach that fits your needs and resources. Clear Action Plan: Once we decide to work together, you'll get a detailed plan of next steps and deliverables. Flexible Implementation: Depending on your needs, I can either guide your team's efforts or provide hands-on management. Throughout the process, you'll have clear communication and regular updates to ensure we're on track toward your goals.

I believe in measuring what matters for your specific business stage. Success metrics are customized to your goals and might include: For Growing Businesses: Return on ad spend (ROAS) Cost per acquisition improvements Conversion rate increases Revenue growth For Scaling Companies: Customer lifetime value Multi-channel attribution insights Market share growth Scaling efficiency metrics We'll establish clear benchmarks at the start and track progress through regular reporting and updates. My focus is always on metrics that directly impact your bottom line, not vanity metrics that look good but don't drive real growth.

Project timelines are flexible and based on your goals and the scope of work needed. You can typically expect quick-win projects in 2-4 weeks and ongoing partnerships can be 3-6 months or more. For both focused projects and ongoing work, you'll have clear timelines and milestones established upfront. I'm committed to delivering results efficiently while ensuring sustainable long-term growth.